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BORN IN JAPAN. NOW DEBUTING WORLDWIDE.

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About Us

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Crafted from Rice.
Made for Smiles.

For over 90 years, our family has crafted snacks with one goal: bringing smiles through great taste. Made with carefully selected sprouted brown rice from Japan, each grain is gently puffed to create a light, crisp texture that highlights the natural flavor of rice. Gluten-free, non-fried, with no added sugar or additives — just pure rice, crafted with care for a simple snack you can enjoy every day.

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Persistence

Since 1935, our family has been crafting snacks with Japanese-grown rice,

passing down our tradition and passion from generation to generation.

Discover our story and the passion behind every snack we make.

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