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BORN IN JAPAN. NOW DEBUTING WORLDWIDE.

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GLUTEN FREE

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Snack

without

the Guilt

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ALL ZERO

Organic Ingredients, Real Spirit

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NO GLUTEN

NO FRIED

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NO ARTIFICIAL

Sprouted
Brown Rice Puffs

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Sprouted
　Brown Rice

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Made with fewer, simple, natural ingredients.

Crispy & Airy
      Puffs

Breakfast, 3pm, midnight
zero judgment.

Small and light, inside and out.

Our Best Selling Sodas

You’ll Love These Flavors

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Garlic Shrimp

Roasted garlic depth, a savory seafood edge — the bag that never makes it to the pantry.

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Yuzu Koji

Tart up front, savory underneath, gone before you've decided whether you like it.

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Onion Pepper

Toasted onion, cracked pepper, and none of the guilt the rest of that shelf is selling.

About Us

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About

Est. 1935

Ninety years with a single grain taught one thing: the less you add,

the more the rice can speak for itself. No trend chasing required.

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